Ensuring safety keeps up with speed
The first innovation from our ongoing partnerships in Formula 1 and DTM, MindDrive is a biosensing net that captures drivers’ and pit crews’ key neural signatures as the race unfolds. Transmitting this data in real time, in the event of an incident it offers their trackside medical teams potentially life-saving information. Ultimately our goal is for this to be a universal safety feature across all motor sports and in turn, the whole automotive industry.
Building on our work with McLaren Racing, we are also collaborating with Haas F1 Team and the DTM (Deutsche Tourenwagen Masters) on ways to enhance driver performance and safety. Testing our products in the most challenging driving environments, we are confident that our findings will eventually help shape not just the future of the automotive sector, but aviation, cycling and sports in general.